Trade in services includes far more than traditional consultancy.

It covers the expertise, technology, systems and specialist capabilities that businesses sell across borders, including:

• Technology, software and artificial intelligence

• Professional and business services

• Healthcare, MedTech and life sciences

• Education and training

• Financial, legal and advisory services

• Engineering, construction and technical expertise

• Sustainability and environmental solutions

• Tourism, culture and creative services

• Logistics, transport and supply-chain services

• Licensing, intellectual property and commercial partnerships

For many Irish businesses, the opportunity in China may not involve shipping a physical product. It may involve transferring expertise, licensing technology, supporting Chinese partners, delivering specialist services or building a long-term commercial collaboration.

The Beijing programme is designed to help participants understand where their capabilities may fit within China’s services economy.

Why trade in services

Who is the programme for?

The programme is particularly relevant for service-led, technology-enabled and knowledge-based businesses, including companies offering specialist expertise, intellectual property, digital solutions, training, healthcare innovation, engineering capability or professional services.

It is suitable for established businesses, founders and senior decision-makers who are:

• Exploring China as a market for services or expertise

• Assessing demand for technology or specialist capabilities

• Seeking strategic, licensing or commercial partners

• Considering collaboration with Chinese companies or institutions

• Evaluating whether their business model can be adapted for China

• Looking for structured market exposure before committing significant resources

The Market Explorer Experience

In Beijing

Experience China’s service, innovation and business ecosystem first-hand.

• Guided access to CIFTIS

• Exposure to sectors including AI, healthcare, education, digital trade and professional services

• Curated business ecosystem visits and market discussions

• Cultural visits offering context on China’s history, values and modern development

• Practical guidance on Chinese business etiquette, relationship-building and decision-making

Before Departure

Prepare for China with clear commercial objectives.

• Group briefing on China market trends, business culture and CIFTIS sectors

• Discussion of market-entry models, partnership routes and commercial fit

• Guidance on how to approach the programme based on your business model

After the Programme

Turn your observations into practical next steps.

• Private one-to-one strategy session with Sinoventures

• Opportunity mapping and business-fit evaluation

• Discussion of potential partnerships and market-entry pathways

The China Immersion trip gave me a much clearer understanding of the Chinese market than any report or webinar could. Xiaoxiao added valuable context throughout and helped us see both the opportunity and the practical steps needed before entering China. Great cohort to learn from each other also.

Sharon Farrell - Managing Director Face Credit Consultancy

★★★★★

★★★★★

A truly exceptional experience. The trip gave me valuable business insights, meaningful connections, and a deeper understanding of Chinese culture and business practices. I returned inspired, energised, and with opportunities that will benefit both me and my business for years to come.

The trip was eye-opening and professionally guided. It gave real exposure to China’s consumer market, business environment and pace of opportunity, with Xiaoxiao providing the cultural and commercial context we needed.

★★★★★

Christine Dempsey - Owner Naas Property Management

Sonia Moran - Business Manager Punctual Printing

UPCOMING PROGRAMMES

More China Immersion programmes will be announced soon.

For private delegations or sector-specific China visits, contact Sinoventures directly

Thinking about China? Start before the expensive decisions.

Address

Merits, Devoy Quarter
Naas, Ireland

Contacts
info@sinoventures.ie

Whether you are exploring China for the first time, preparing to protect your brand, considering a market visit, or assessing a potential partner, the first step is a clear conversation.

Sinoventures helps you understand where you are, what risks matter, and what the next move should be.